A Call to Action - Shape the Future of Revenue Growth as a GTM Nights City Manager. Read more

Fractional GTM & Operational Partner for B2B SaaS

We Build Revenue Engines

We collaborate with startup leaders, from those just starting out with $20K in ARR to those scaling up to $20M, guiding them to not only generate demand but also effectively capture and convert it into tangible revenue. 

We work on both, strategic and operational levels, and help you with the following topics:

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For Founders
  • Accelerate your growth to $1M+ ARR
  • Secure initial customer base
  • Set up the foundation for scalable growth
  • Navigate through product-market fit
  • Implement a growth strategy consisting of 2/3 channels
  • Create a growth team mentality, track the right KPIs
Launch to seed

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For Startups
  • Accelerate your growth to $20M+ ARR
  • Create blueprint for singular revenue team
  • Unlock new revenue channels to accelerate growth
  • Forge strategic partnerships for market expansion
  • Recruit and train team members for strategic expansion
  • Optimize and consolidate the tech stack for scalable efficiency
Seed to Series C

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For Startups
  • Accelerate your growth to $20M+ ARR
  • Create blueprint for singular revenue team
  • Unlock new revenue channels to accelerate growth
  • Forge strategic partnerships for market expansion
  • Recruit and train team members for strategic expansion
  • Optimize and consolidate the tech stack for scalable efficiency
Seed to Series C

hi

For Startups
  • Accelerate your growth to $20M+ ARR
  • Create blueprint for singular revenue team
  • Unlock new revenue channels to accelerate growth
  • Forge strategic partnerships for market expansion
  • Recruit and train team members for strategic expansion
  • Optimize and consolidate the tech stack for scalable efficiency
Seed to Series C

For Founders

Launch to Seed

✔︎ Accelerate your growth to $1M+ ARR

✔︎ Secure initial customer base

✔︎ Set up the foundation for scalable growth

✔︎ Navigate through product-market fit

✔︎ Implement an effective growth strategy consisting of 2/3 channels

✔︎ Create a growth team mentality, track the right KPIs

For Startups

Seed to Series C

✔︎ Accelerate your growth to $20M+ ARR

✔︎ Create blueprint for singular revenue team and implement strategy

✔︎ Unlock new revenue channels to accelerate growth

✔︎ Forge strategic partnerships for market expansion

✔︎ Recruit and train new employees for strategic expansion

✔︎ Optimize and consolidate the tech stack for scalable efficiency

Our Four Pillars of Success

We build and execute your GTM strategy to help you find your optimal path to revenue.

Marketing

Creating and executing the blueprint for more impactful campaigns with the right audience.

Technology

Building better processes within your tech stack, realizing alignment within your team.

Sales

We use intent, enrichment and CRM data to power effortless 1:1 personalization at scale.

Strategy

Combining the art and science of GTM to an in-market motion.

The Process

1
Data Driven Background Assessment
We will assess your current maturity score across all elements and define your desired states.
2
Set Precise Targets
Together we set precise targets based on the results of the assessment and growth goals.
3
Joint Execution
Deliver via ongoing joint execution to get your company to the desired outcomes.

You don’t have a marketing, sales or customer success problem…

You Have a GTM Problem!

The Problem

Sales
Your sales depends solely on heroic sales efforts.
Targets
Struggling to transition from product to platform.
Competitors
You are losing market share to your competitors.
Product
Your product is great yet customers are churning.
Strategy
Plan looks great but execution follows a reactive strategy.
Marketing
Your budgets are being cut but you are expected to deliver the same results.
Business Model
Going between sales-led growth and product-led growth is unproductive.
Results
Your revenue targets are not being hit - your board needs better results.
Team
Lacking alignment between sales, marketing, and customer success.

RiteGTM’s B2B SAAS Growth Model

In every phase, from launch to dynamic expansion, our commitment is to guide and refine your GTM strategy in alignment with your company’s evolving needs.

Accelerate Your GTM with Our Growth Motions

Product Led

01.

Product Led

Enhance Adoption and Expansion through direct product use and feature exploration, supported by product team engagement for deals and upsells, and dedicated sales assistance for complex transactions.

Event Led

02.

Event Led

Foster growth through educational roadshows and a mix of in-person, virtual, and hybrid events.

Marketing Led

03.

Marketing Led

Leverage content marketing strategies to engage and attract potential customers through a variety of channels. This involves creating and sharing valuable content, such as articles, videos, and infographics, across paid, organic, social, and email.

Community Led

04.

Community Led

Propel growth by leveraging thought leadership from industry experts, influencers, and satisfied customers.

Partner Led

05.

Partner Led

Drive growth by activating through channels such as ecosystem partnerships, referrals, affiliates, resellers, and near-bound relationships.

Product Led Sales

06.

Product Led Sales

Seamlessly blending your product's unique strengths with tailored sales strategies for accelerated growth.

Sales Led

07.

Sales Led

Focus on Ideal Customer Profile identification, targeting Total Addressable Market accounts with enriched contact details. Implement email warning strategies and automated, personalized outreach. Prioritize leads using ideal profiles and intent-based triggers.

Product Led

Enhance Adoption and Expansion through direct product use and feature exploration, supported by product team engagement for deals and upsells, and dedicated sales assistance for complex transactions.

Event Led

Foster growth through educational roadshows and a mix of in-person, virtual, and hybrid events.

Marketing Led

Leverage content marketing strategies to engage and attract potential customers through a variety of channels. This involves creating and sharing valuable content.

Community Led

Propel growth by leveraging thought leadership from industry experts, influencers, and satisfied customers.

Partner Led

Drive growth by activating through channels such as ecosystem partnerships, referrals, affiliates, resellers, and near-bound relationships.

Product Led Sales

Seamlessly blending your product's unique strengths with tailored sales strategies for accelerated growth.

Sales Led

Focus on Ideal Customer Profile identification, targeting Total Addressable Market accounts with enriched contact details. Implement email warning strategies and automated, personalized outreach.

Solutions

Use Case

Product Launch, New Audience, or Geographic Expansion

Industries

Experience with Tech Startups Across Nine Industries

Team

Revenue Leaders, Executive Team, or Finance Team

Rick Koleta

Founder/CEO

In every phase, from launch to dynamic expansion, our commitment is to guide and refine your strategy in alignment with your company’s evolving needs. We are invested in your success, and confident we can bring it to you.

Testimonials

An Event Series for
GTM Leaders

Some companies with revenue leaders
who regularly attend our events:

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