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Zomes' Evolution

Hand Crafted, Earth-Friendly Bioceramic Domes for Sustainable Living

Industry

Eco-Friendly Building Structures

Audience

Environmental Enthusiasts, Outdoor Lifestyle Communities

Solution

Product Launch

Challenge

In an industry focused on sustainability and innovation, Zomes faced the task of launching its unique bioceramic domes. The need was to understand the younger demographic’s perception of the brand to best position the launch of its new website and the product itself.

 

Go to Market Motions

Inbound Led

01.

Inbound Led

Market research, website development, content creation, social media, and ads were key in attracting and engaging potential customers.

Community Led

02.

Community Led

Connecting with environmentally conscious communities and influencers to spread brand awareness and build a loyal customer base.

Strategy and Implementation

Positioning and Messaging Framework

Extensive surveys were conducted, specifically targeting college students, to understand Zomes’ product and brand perception.

Highlighting Zomes’ bioceramic domes as unbreakable, maintenance-free, and enduring for up to 500 years, differentiating from traditional building structures.

Holistic Engagement Strategy

Conducting surveys to understand buyer personas and build a website resonating with the target audience.

Designing a new website that not only showcased the product but also enhanced user experience.

Crafting engaging content that highlighted the unique aspects of Zomes and its commitment to sustainability.

Leveraging platforms like Twitter and LinkedIn to spread awareness and connect with environmentally conscious communities.

Developing and managing creative advertising campaigns across Facebook and Instagram to generate web traffic and leads.

Empowering Sales Team

Using survey results to develop tailored marketing and sales strategies that resonated with potential customers.

Regular reviews and iterations based on consumer feedback and website analytics to optimize sales and marketing efforts.

 
Multi-Faceted Launch Strategy

Milestone in Zomes' Journey

 Zomes’ careful planning and execution resulted in a successful product launch and a growing number of sales forms submitted on the new website.In just four months, we assisted Zomes in understanding its target audience, resulting in a 77% increase in average time spent on site and a 32% decrease in bounce rate.The research-driven approach has laid a solid foundation for continuous sales and customer engagement growth, signaling a promising future for Zomes.

Conclusion

Zomes’ journey is marked by innovative thinking, a commitment to sustainability, and a strategic approach to understanding and engaging its target audience. The successful launch of its bioceramic domes and a new website reflects Zomes’ ability to combine traditional wisdom with modern insights. The case is a testament to the importance of thorough research, customer-centric planning, and agile execution, presenting a roadmap for organizations seeking to innovate and grow within an increasingly eco-conscious market.