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Omneky's Growth Journey

Tailored Strategies and Data-Driven Insights for SMBs

Industry

AI Advertising Solutions

Audience

Small and Medium Sized Businesses (SMBs)

Solution

Product Launch

Rick is undoubtedly one of the best marketers I’ve had the pleasure of working with, primarily because he embodies the spirit of continuous learning. In the ever-evolving landscape of marketing, Rick’s dedication to staying ahead of trends and constantly enhancing his skills sets him apart. His ability to adapt and apply new strategies effectively makes him an invaluable asset in any marketing endeavor

Hikari Senju

Founder of Omneky

Challenge

In a market with over 100,000 marketing agencies in the US alone, Omneky needed to set itself apart by understanding and catering to the specific needs of SMBs looking for innovative advertising solutions.

Go to Market Motions

Inbound Led

01.

Inbound Led

Content creation and social media engagement played a key role in building top-of-funnel brand awareness and generating organic leads.

Outbound Led

02.

Outbound Led

Strategic outreach based on geographic location and personalized for the industry was crucial in generating leads.

Partnerships Led

03.

Partnerships Led

Strengthening relationships with industry analysts and utilizing public relations cemented Omneky's credibility.

Event Led

04.

Event Led

Sponsorships and active participation in events reinforced Omneky's position as an industry leader.

Community Led

05.

Community Led

Regular newsletters and endorsements from thought leaders on elite publications and social platforms built a strong community of supporters.

Strategy and Implementation

Positioning and Messaging Framework

 Comprehensive market research, customer interviews, and surveys were undertaken to understand the audience’s needs, aspirations, and pain points.

Utilizing Omneky’s blend of human creativity and advanced AI technology to optimize ad performance, differentiating from traditional marketing agencies.

Positioning and Messaging Framework

LinkedIn, Facebook, Instagram, and Twitter were used to share content daily, driving increased website traffic.

LinkedIn, Facebook, Instagram, and Twitter were used to share content daily, driving increased website traffic.

LinkedIn, Facebook, Instagram, and Twitter were used to share content daily, driving increased website traffic.

Targeted campaigns across Facebook, Instagram, Google AdWords, and LinkedIn generated high-quality leads.

A strategic referral program turned customers, publishers, and media personalities into brand advocates, driving more leads.

 Sponsoring events and podcasts popular among the target audience enhanced brand awareness and positioned Omneky as a thought leader.

Leveraging website and email visitor data to identify intent levels of prospects and personalize email outreach accordingly.

Utilizing Omneky’s blend of human creativity and advanced AI technology to optimize ad performance, differentiating from traditional marketing agencies.

Empowering Sales Team

Strengthening ties with industry analysts and leveraging public relations (PR) boosted visibility and credibility in the market. Our PR partner agency was responsible for consistent media placements, coverage, and circulations. The sales team was able to use these assets to nurture prospects down the funnel. 

Weekly meetings to review sales rep activity and collaborate on customized campaigns that can support sales with their initiatives. 

Multi-Pronged Marketing Strategy

Milestone in Omneky's Journey

Omneky began generating ~ 85 leads weekly. The Annual Contract Value (ACV) of the software and services was, on average, $40,000. It was packaged in a monthly subscription format, allowing clients to cancel anytime. 

Conclusion

Omneky’s journey is marked by an in-depth understanding of SMBs and a harmonized strategy, leading to an average of 85 leads weekly. The fusion of conventional methods with tailored, data-driven strategies has fortified Omneky’s position as a reliable advertising partner for SMBs and enriched its reputation. This cohesive approach, reflected in every stage from content creation to lead nurturing, exemplifies the holistic vision Omneky shares with its clients. The case presents a blueprint for any organization seeking to understand, engage, and grow within a competitive market.