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CreatorDen's Ascent

A pioneering approach to influencer marketing

Industry

Social Media Influencer Marketing Technology

Audience

Influencers and Advertisers

Solution

Product Launch

Hosting Rick during his fellowship was a pleasure. His innovative vision and strategic acumen were immediately apparent, inspiring my investment in CreatorDen. Rick didn’t just start a company; he created a whole new advertising category, leading CreatorDen to redefine digital advertising standards. His success is a testament to his foresight and execution skills.

Terry Matthews

Founder of Wesley Clover

Challenge

In the burgeoning field of influencer marketing, CreatorDen sought to carve a unique niche by connecting social media influencers with advertisers. The challenge lay in creating a dual platform that served both influencers and advertisers and positioning CreatorDen as a market leader in Turkey.

Go to Market Motions

Product Led

01.

Product Led

The addition of a button incentivizing influencers to invite other influencers to join the platform made it convenient for users to share CreatorDen’s app. This product feature significantly contributed to making the app go viral within the social influencer circles, amplifying growth and reach.

Community Led

02.

Community Led

Influencer Talks and the CreatorMob events built a strong community and generated top-of-funnel brand awareness.

Event Led

03.

Event Led

Customer engagement and influencer appreciation events reinforced CreatorDen’s position as the industry leader.

Partnerships Led

04.

Partnerships Led

Collaborations with top influencers for Influencer Talks events helped indirectly promote CreatorDen to the community, which was written about profusely in the media and celebrated by influencers on social media.

Inbound Led

05.

Inbound Led

The publication and distribution of a physical magazine played a crucial role in generating demand from advertisers, presenting CreatorDen’s capabilities, and fostering a unique connection with potential clients.

Outbound Led

06.

Outbound Led

CreatorDen’s strategic approach in identifying and targeting prospective accounts, including senior-level individuals from top brands, ensured that marketing and partnership efforts were precise and yielded positive results.

 

Strategy and Implementation

Positioning and Messaging Framework

CreatorDen leveraged the social media boom in 2015 to anticipate the rise of individuals as new “publishers” in social media.

CreatorDen implemented a product strategy with a mobile app for iOS and Android for influencers and a web application for advertisers, catering to both influencers and advertisers, thereby shaping the supply and demand side of the marketplace.

Holistic Engagement Strategy

This movement nurtured the influencer community and stimulated brand awareness among advertisers, strengthening the demand side of CreatorDen’s marketplace.

CreatorDen’s event-driven marketing generated significant buzz and positioned them as market leaders.

Regular VIP happy hours, customer appreciation events, and the CreatorMob Summer Program deepened ties with customers, influencers, and advertisers.

CreatorDen created and published a physical magazine sent to targeted accounts. This innovative approach not only generated interest but also helped in nurturing revenue-sharing partnerships with potential clients.

CreatorDen built lists of prospective accounts, including senior-level contacts from top brands and CEOs of companies, ensuring that marketing efforts were focused and effective.

 

Strategic Funding and Market Positioning

CreatorDen successfully secured $1M in venture capital from Terry Matthews, solidifying its status as a frontrunner in Turkey.

CreatorDen’s foresight and innovative approach allowed it to gain a foothold before influencer marketing became mainstream, giving it a competitive edge.

Collaborating with customers and influencers

Milestone in CreatorDen's Journey

 The strategic launch of Influencer Talks, in addition to CreatorMag (the quarterly magazine publication), and quick partnerships with several top brands propelled CreatorDen to the forefront, making it the category leader in influencer marketing in Turkey.

Conclusion

CreatorDen’s success story is underpinned by its pioneering approach, astute anticipation of market trends, and innovative product approach with a unified strategy that encompassed both the supply and demand sides of the marketplace. The synthesis of early market entry, comprehensive engagement through Influencer Talks, CreaorMag, and targeted sales outreach catapulted CreatorDen as a market leader in Turkey. The case sets a precedent for businesses seeking to create a precedent blueprint for companies looking to develop heavily managed marketplaces.