Mobilike's Strategic Dominance
From Market Leadership in Turkey to Acquisition by AdColony
Launch of the Flagship Product "Seamless"
As the inaugural product marketer, played a pivotal role in bridging marketing and product teams to successfully market the launch of the flagship product “Seamless”.
Industry
Mobile Advertising
Audience
Publishers, Indie App Developers, Advertisers, Mobile Users
Solution
Product Launch, Geographic Expansion
Challenge
Headquartered in Istanbul, Turkey, Mobilike found itself in a dynamic mobile advertising environment. The company aimed to transition from initial ideation to market dominance by collaborating with the largest publishers in the MENA region and indie developers. Concurrently, a strategic focus was on extending its market presence into Romania and Greece.
GTM Motions
Customized messaging, marketing collateral, and weekly blog posts effectively reached and engaged independent developers and major publishers.
Through market research and the formation of strategic alliances, a seamless expansion into Romania and Greece was achieved.
Roadshows and local events showcased the SDK’s capabilities and attracted diverse potential clients.
Strategy and Implementation
Alignment of Product, Marketing, Sales, and Customer Success
Developed targeted campaigns, landing pages, and case studies to nurture developer relationships, offering resources that made SDK implementation easier.
Crafted compelling corporate and sales presentations alongside product data sheets designed to simplify complex technicalities for both executives and sales reps.
Project management tools and weekly check-ins ensured that everyone was aligned with the timelines and deliverables, fostering accountability.
Targeted Marketing & Product Information Dissemination
In-depth blogs and whitepapers explored the advantages and features of the new SDK, positioning it as a must-have for publishers who didn’t know how to monetize their mobile inventory.
Focused sessions were held to dive into the technicalities, giving publishers firsthand experience of the new SDK.
Well-designed product data sheets were disseminated to the sales teams for effective conversations with potential adopters.
Scalability and Repeatable Success
Comprehensive guides and FAQs were developed to ensure developers could integrate the SDK with minimal friction, making it scalable.
Mobilike actively participated in forums and community groups to understand developers’ needs better, aiming to iterate the SDK based on this feedback.
Geographic Expansion into Romania and Greece
Thorough market research uncovered opportunities among traditional publishers in Romania and Greece.
A strategic alliance with a local channel partner provided access to an extensive network of publishers.
This strategy bypassed initial market resistance, enabling rapid scaling in new geographies.
Launch of the New Product - Seamless
A standalone website was specifically created for the launch.
An informative video illustrated the SDK’s problem-solving capabilities.
Brochures and data sheets provided in-depth education to prospects at tradeshows and events.
Targeted email campaigns garnered significant interest from both large publishers and indie developers.
Weekly team blog posts, further amplified through strategic social media posts, fueled the inbound growth strategy and served as a thought leadership.
ACHIEVING 65% MARKET SHARE IN TURKEY
Acquired by AdColony
Mobilike’s strategic importance grew with its rapid regional expansion, making it an attractive acquisition target. This culminated in its acquisition by AdColony, a global leader in mobile advertising.
Conclusion
Mobilike’s journey from a startup in Istanbul to a market leader with a 65% share in Turkey, and ultimately its acquisition by AdColony, exemplifies the power of a well-aligned revenue department. Through strategic partnerships, geographic expansion, and a focus on both ends of the customer spectrum, Mobilike has set a standard for how to navigate the complex landscape of mobile advertising. reputation. This cohesive approach, reflected in every stage from content creation to lead nurturing, exemplifies the holistic vision Omneky shares with its clients. The case presents a blueprint for any organization seeking to understand, engage, and grow within a competitive market.
