150birds developed a marketplace where potential clients could post marketing-related questions. Members of the community, including marketing experts and freelancers, could then respond. This process not only fostered community engagement but also increased the likelihood of experts being added to client teams, enabling them to earn revenue. An online portal and subscription model facilitated continuous communication between users and their dedicated marketing managers, positioning 150birds as a more accessible alternative to traditional agencies and freelancers.

150birds positioned itself as a thought leader in the martech space through a well-rounded digital presence, including a website, social media channels, a blog, and an explainer video. These elements contributed to building brand authority and attracting new users.

Leveraging data enrichment and list building, 150birds conducted personalized email and LinkedIn outreach to VPs of marketing at Series A+ companies and CEOs of smaller firms. This targeted approach allowed them to effectively reach decision-makers and increase conversions.

150birds actively participated in industry-specific events and online webinars, helping them to expand their audience reach, network with industry professionals, and further establish their credibility in the martech space.

To deepen engagement within the marketing freelancer community, 150birds leveraged its marketplace not just as a platform for lead acquisition, but also as a space where freelancers could share insights and connect with peers. To further cultivate this community, 150birds created a dedicated Slack channel where freelancers and marketing experts could communicate, share best practices, and receive guidance. This community-centric approach helped 150birds build a robust support system, increase freelancer loyalty, and enhance service quality for clients by fostering collaboration and knowledge sharing among community members.