Omneky's Growth Journey
Tailored Strategies and Data-Driven Insights for SMBs
Industry
AI Advertising Solutions
Audience
Small and Medium Sized Businesses (SMBs)
Solution
Product Launch
Rick is undoubtedly one of the best marketers I’ve had the pleasure of working with, primarily because he embodies the spirit of continuous learning. In the ever-evolving landscape of marketing, Rick’s dedication to staying ahead of trends and constantly enhancing his skills sets him apart. His ability to adapt and apply new strategies effectively makes him an invaluable asset in any marketing endeavor
Hikari Senju
FOUNDER OF OMNEKY
Challenge
In a market with over 100,000 marketing agencies in the US alone, Omneky needed to set itself apart by understanding and catering to the specific needs of SMBs looking for innovative advertising solutions.
GTM Motions
Weekly blog content creation and daily social media engagement played a key role in building top-of-funnel brand awareness and generating leads.
Strategic email outreach, enhanced by the use of digital advertising across multiple platforms including Meta and Google, played a pivotal role in generating leads. Personalized for distinct industry needs, this approach not only broadened our reach but also ensured a higher conversion rate by targeting prospects with precision and relevance.
Omneky focused on forging strategic alliances with industry analysts, thought leaders, and reputable organizations, leveraging these partnerships along with targeted public relations efforts to enhance visibility and establish its credibility among relevant audiences.
Sponsoring podcasts, events, and hackathons, coupled with active involvement in community gatherings, bolstered Omneky’s reputation as a forefront leader in the industry
Biquarterly newsletters and endorsements from thought leaders on elite publications and social platforms built a strong community of supporters.
Strategy and Implementation
Positioning and Messaging Framework
Comprehensive market research, customer interviews, and surveys were undertaken to understand the audience’s needs, aspirations, and pain points.
Utilizing Omneky’s blend of human creativity and advanced AI technology to optimize ad performance, differentiating from traditional marketing agencies.
Positioning and Messaging Framework
LinkedIn, Facebook, Instagram, and Twitter were used to share content daily, driving increased website traffic.
LinkedIn, Facebook, Instagram, and Twitter were used to share content daily, driving increased website traffic.
LinkedIn, Facebook, Instagram, and Twitter were used to share content daily, driving increased website traffic.
Targeted campaigns across Facebook, Instagram, Google AdWords, and LinkedIn generated high-quality leads.
A strategic referral program turned customers, publishers, and media personalities into brand advocates, driving more leads.
Sponsoring events and podcasts popular among the target audience enhanced brand awareness and positioned Omneky as a thought leader.
Leveraging website and email visitor data to identify intent levels of prospects and personalize email outreach accordingly.
Utilizing Omneky’s blend of human creativity and advanced AI technology to optimize ad performance, differentiating from traditional marketing agencies.
Empowering Sales Team
Strengthening ties with industry analysts and leveraging public relations (PR) boosted visibility and credibility in the market. Our PR partner agency was responsible for consistent media placements, coverage, and circulations. The sales team was able to use these assets to nurture prospects down the funnel.
Weekly meetings to review sales rep activity and collaborate on customized campaigns that can support sales with their initiatives.
MULTI-PRONGED MARKETING STRATEGY
Milestone in Omneky's Journey
Omneky began generating ~ 85 leads weekly. The Annual Contract Value (ACV) of the software and services was, on average, $40,000. It was packaged in a monthly subscription format, allowing clients to cancel anytime.
Conclusion
Omneky’s journey is marked by an in-depth understanding of SMBs and a harmonized strategy, leading to an average of 85 leads weekly. The fusion of conventional methods with tailored, data-driven strategies has fortified Omneky’s position as a reliable advertising partner for SMBs and enriched its reputation. This cohesive approach, reflected in every stage from content creation to lead nurturing, exemplifies the holistic vision Omneky shares with its clients. The case presents a blueprint for any organization seeking to understand, engage, and grow within a competitive market.
